Thomas Sutton "Creating space for open innovation"
Business & Entrepreneurs See all
Thomas Sutton "Creating space for open innovation"
What happens if we stop trying to understand consumers’ needs, and start cultivating empty spaces where people can innovate for themselves? In other words, letting go of the dream of a perfect, scientific innovation process by which products or services could "fulfill unmet needs".
Please rate this video to help other users find good content.
Comments
This work by Lift Conference is licensed under a Creative Commons Attribution-ShareAlike 2.5 Switzerland License.