Alex Osterwalder "A new approach to designing business models"

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Alex Osterwalder "A new approach to designing business models"

Alex Osterwalder is the best-selling author of Business Model Generation. He tells us how organizations start approaching the challenge of designing business models in a radically new way. Companies learn how to test their business models upfront, iterating on the feedback received from their clients, thereby reducing the risk of failure.

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