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        <itunes:author>Lift Conference</itunes:author>
        <itunes:subtitle>The talks given at the Lift conference in video</itunes:subtitle>
        <itunes:summary>Lift gathers brilliant minds who share their ideas and insights on how digital technologies reshape society. </itunes:summary>
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            <title>Gabriel Borges "Open innovation initiatives"</title>
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            <description>&lt;p&gt;Gabriel shares the experiences of two different initiatives based on open innovation. One from a group of friends that got tired of not having the international concerts they wanted in their city, and decided to produce them by themselves with the help of social media. The other project comes from Fiat that decided to invite the consumers to help in the design of a concept car. Almost 15 months later, the auto-maker had a new concept model created with the help of 17 thousand people. Both projects were held in Brazil, a nation that is beholding an almost silent digital revolution as result of their current economy arose.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.liftconference.com/photo/3007438"&gt;&lt;img src="http://videos.liftconference.com/1984080/3007438/292f47765f2184413e959aebb792423d/standard" width="645" height="362"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 15 Sep 2011 09:26:15 GMT</pubDate>
            <media:title>Gabriel Borges "Open innovation initiatives"</media:title>
            <itunes:summary>Gabriel shares the experiences of two different initiatives based on open innovation. One from a group of friends that got tired of not having the international concerts they wanted in their city, and decided to produce them by themselves with the help of social media. The other project comes from Fiat that decided to invite the consumers to help in the design of a concept car. Almost 15 months later, the auto-maker had a new concept model created with the help of 17 thousand people. Both projects were held in Brazil, a nation that is beholding an almost silent digital revolution as result of their current economy arose.</itunes:summary>
            <itunes:subtitle>Gabriel shares the experiences of two different initiatives based on open innovation. One from a group of friends that got tired of not having the international concerts they wanted in their city, and decided to produce them by themselves with the help of social media. The other project comes from Fiat that decided to invite the consumers to help in the design of a concept car. Almost 15 months later, the auto-maker had a new concept model created with the help of 17 thousand people. Both projects were held in Brazil, a nation that is beholding an almost silent digital revolution as result of their current economy arose.</itunes:subtitle>
            <itunes:author>Lift Conference</itunes:author>
            <itunes:duration>21:29</itunes:duration>
            <media:description type="html">&lt;p&gt;Gabriel shares the experiences of two different initiatives based on open innovation. One from a group of friends that got tired of not having the international concerts they wanted in their city, and decided to produce them by themselves with the help of social media. The other project comes from Fiat that decided to invite the consumers to help in the design of a concept car. Almost 15 months later, the auto-maker had a new concept model created with the help of 17 thousand people. Both projects were held in Brazil, a nation that is beholding an almost silent digital revolution as result of their current economy arose.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.liftconference.com/photo/3007438"&gt;&lt;img src="http://videos.liftconference.com/1984080/3007438/292f47765f2184413e959aebb792423d/standard" width="645" height="362"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Frédéric Mazzella "How car-pooling can help forecast car traffic"</title>
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            <description>&lt;p&gt;Carpooling consists in sharing a car on a similar trip. Drivers publish their available seats with a price, and passengers buy seats for home-to-work carpooling (on a day-to-day basis for a distance of around 20km) and long-distance carpooling (one-off trips or week-end round-trips for distances of 300km in average). The speech focuses on how to forecast car traffic based on car-pooling platforms with visual representations.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.liftconference.com/photo/2904804"&gt;&lt;img src="http://videos.liftconference.com/1984081/2904804/03bf7937447a3241c526c49046a73577/standard" width="645" height="362"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 19 Aug 2011 15:10:00 GMT</pubDate>
            <media:title>Frédéric Mazzella "How car-pooling can help forecast car traffic"</media:title>
            <itunes:summary>Carpooling consists in sharing a car on a similar trip. Drivers publish their available seats with a price, and passengers buy seats for home-to-work carpooling (on a day-to-day basis for a distance of around 20km) and long-distance carpooling (one-off trips or week-end round-trips for distances of 300km in average). The speech focuses on how to forecast car traffic based on car-pooling platforms with visual representations.</itunes:summary>
            <itunes:subtitle>Carpooling consists in sharing a car on a similar trip. Drivers publish their available seats with a price, and passengers buy seats for home-to-work carpooling (on a day-to-day basis for a distance of around 20km) and long-distance carpooling (one-off trips or week-end round-trips for distances of 300km in average). The speech focuses on how to forecast car traffic based on car-pooling platforms with visual representations.</itunes:subtitle>
            <itunes:author>Lift Conference</itunes:author>
            <itunes:duration>04:37</itunes:duration>
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